By Leane Minogue, Country Guide, Dec. 2023
We know these non-financial factors are important. Still, when the farm team gathers at the end of the fiscal year to assess our annual performance, the discussion revolves around finances. We do talk about the non-monetary things, but when we’re measuring our success, we come right back to financial ratios and per-acre profits.
We can count dollars, but there are ways to assess non-financial business factors too. So why don’t more of us use them?
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